Kia Corporation has released the first official images of the Kia EV6, which is its first dedicated battery electric vehicle (BEV). The new electric vehicle is based on the brand’s new EV platform (Electric-Global Modular platform, or E-GMP). Kia claims that the new EV6 is the brand’s first next-gen vehicle to be developed under a new design philosophy. The new design philosophy embodies Kia’s shifting focus towards electrification.
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“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provides user ownership that is simple, intuitive, and integrated,” said Karim Habib, Senior Vice President and Head of Kia Global Design Center. “Our aim is to design the physical experience of our brand and to create bold, original, and inventive electric vehicles.” Kia Corporation also said that Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new naming strategy will bring simplicity and consistency to Kia’s EV nomenclature across the global markets.
Kia’s upcoming dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number that corresponds to the car’s position in the line-up. Kia confirms that the production version of the Kia EV6 will make its world debut in the first quarter of 2021.
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