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China's Smartphone Giant Xiaomi in talks with Automakers: To begin EV partnership

By Adarsh Dutt Upadhyay - 12-10-2023 03:25 PM

Xiaomi, the giant smartphone manufacturer from China, is interested in a significant portion of the automotive market and is engaged in negotiations with automobile manufacturers.

 

Xiaomi is reportedly in negotiations with local car manufacturers to establish a partnership that would enable it to enter the rapidly expanding and highly lucrative EV market. Xiaomi is a well-known consumer electronics brand, but its ambition to enter the EV space has been well-known for some time. However, it would be a difficult feat for the Chinese company to achieve success on its own. As a result, it has engaged in talks with several local car manufacturers in an effort to establish a partnership.

 

Although the Chinese company has not yet obtained a manufacturing licence for electric vehicles, it is intent on entering the mobility sector.

 

The automotive market in China is the largest in the world, and it is also the largest market for electric vehicles (EVs). Xiaomi has a strong presence in consumer electronics, but the company is also looking to expand into mobility. A Bloomberg report has revealed that the company has contacted several Chinese automobile manufacturers to discuss the possibility of forming a joint venture. This list includes companies such as Brilliance Automotive Group Holdings Co. and Chery Motor Co.

 

 

Xiaomi is a company with a clear and ambitious goal: to manufacture electric vehicles under its brand name. However, it has yet to receive government approval in China to produce its own products, and approval is still pending. As a result, speculation has begun to swirl that Xiaomi intends to team up with a car manufacturer to manufacture its models. However, the ultimate goal remains the same: to bring electric vehicles into the mobility space. Xiaomi is a major player in the market for smartphones, but it also offers a variety of consumer products, such as televisions, vacuums, and air purifiers, as well as smart locks. Additionally, it has a range of battery-powered hoverboards, microcycles, and other products available in selected markets.

 

The Chinese electric vehicle (EV) market is expected to experience rapid expansion in the near future. The government has expressed its intention to expand the acceptance of EVs among a broader range of consumers and has outlined a plan to transport EVs to rural areas. Additionally, subsidies have been reintroduced to increase demand and, consequently, sales. Competition between local and international players is intense; however, most experts concur that the market is sufficiently large to accommodate both existing and new players. This is an area that Xiaomi intends to invest heavily in. The co-founder of Xiaomi, Lei Jun, has previously promised an investment of approximately $10 billion in the development and production of EVs. Furthermore, as the smartphone industry continues to expand, Xiaomi's entry into mobility may enable the brand to expand its reach.

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